Thursday, June 6, 2013

I Create Your Digital Foot Print

Creating a digital foot print for a business or client consists of website, mobile site, social media profiles, ad campaigns and a few other pieces. It's 2013, I don't just build you a site and say, "You now have the tail light guarantee." Once you can not view the tail lights on my car, the guarantee is over.

I set up your entire company online as if it is my own. There is an order in which you have to create certain accounts. It's very simple when I do it all for you, because I have done it numerous times for a lot of brands.

There are a few key points to remember. The initial foundation of everything is one part. For a lot of companies having a proper formation of all their web resources with a little bit of maintenance is enough. You can get pretty far with it, technically there is no limit to how far you can go.

Most organizations have still not reached the point of clarity and in my opinion won't reach it for years. Let me explain a little better. When you have a proper corporate WordPress site with blog, a separate mobile site that appears when visitors access your site from a mobile phone, social accounts organized, all Google accounts aligned and a few ad campaigns; that is a solid foundation.

All you have to do is post occasionally on the blog and social media, keep a credit card on AdWords, Yelp and Facebook, and your going to gain new customers at whatever rate you can afford.

What will put you on another level is to post more consistently on the blog and social accounts, plus create bigger budgets on your pay per click campaigns.

The majority of small and medium companies have not gotten it down pat yet, but when I spoon feed the information to you and train either yourself or whoever in your office is in charge of online marketing, it becomes extremely easy all of a sudden.

I can not count the amount of people who have met me or worked with me one way or another that now are marketers for a living.

The fact of the matter is if you are thinking about doing this for a living, I'd be happy to train you for a reasonable amount depending on when you read this. If you catch this post in the next month or so, very reasonable. If your reading this article in a year from now and I forgot to take it down, that's a different story.

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